Here are some questions you might ask before developing your domain names.

Here are some questions you might ask before developing your domain names.

How much time will I need to invest?

Remember that you will need to develop, maintain the site and engage your visitors on a regular basis for any serious web presence to succeed. It’s possible to devote countless hours of your life to a project that goes nowhere.

Try not to fall into the trap of popular culture, memes, short-lived trends and the like. Make sure you’re spending your time on something that is long-lasting and worth the effort.

How much money will I need to invest?

Design and development costs can set you back before the project has any resale value. Be sure that if you’re going to invest money in a custom design that you will get a return on the project. Some design projects may not see the light of day.

What type of maintenance will be involved?

Upgrading your website back-end is imperative for security and usability. Websites can become dated, break or be hacked. When developing many domains this becomes a liability.

What is the plan to receive return on investment?

This is a hard, but important question to ask. Think twice about that unique domain, app idea or a plan for an informational or non-business oriented website. Some projects are just not worth developing. There may not be a market for related products or any interest from advertisers.

So, if the website can’t make money through sales or advertising, or if there is no market for re-sale, that sounds like a bum deal to me.