" Lei Bi ," " White Rabbit " , "pulse robbery ," I believe we will be mistaken at first glance seen everyday brands , there will be a lot of people easily fooled , buy the quality is not guaranteed , interests insecure fake and shoddy products . Consequences ranging from health damage , while in life is threatened , so this "Pong brand" phenomenon can be described as harsh unfriendly .

Not only in real life, also appeared in the network society phenomenon . According to reports, a netizen want the Internet to find a well-known domestic companies , a search found that light Baidu Home displayed to the domestic companies are the key words there are more than ten links , and some leave contact information advertising information, some booking service is available so-called official website . Such cases are not cases in people's daily life have occurred. However, faced with such acts regulators find it difficult , positioning difficult, hard evidence of the embarrassing situation.

Not difficult to find , the site " near the famous" There are two common ways . First, to imitate the domain name. For example, in addition to a suffix . Com and a suffix . Net, the remaining part of the same domain name . Second , the use of certain brands is not the official website of blank building , the first register to the brand Chinese pinyin, English translation, based domain name, mislead consumers. Can be learned , the site's "Pong brand" and real-life fake and shoddy products are "similar " in essence , the consequences both for the consumer , or for being "Pong" well-known brands , the impact is huge .

So, in order to protect their own interests , how enterprises trained a "impregnable " avoid " Pong brand " mean ? Promptly registered the domain name associated with the corporate brand , in order to reduce the risk of infringement . Today, domain name registration competition intensified , because rapid economic development , foreign investment, domestic enterprises have registered , imagine the size of the same capacity in a market where the people have to squeeze in more and more domain names will no doubt become a crowd snatch the "meat and potatoes ." At this time , in order to be more professional, more efficient ideal domain name registered , you need to seek credible, reliable , well-known web service providers to help. Well-known site service provider Internet era(www.eranet.com) are promoting Chinese IDN domain only $0.99/year, there are more festive packages freely choose.

"Pong brand" is not terrible , the key is to enhance the merchant's defensive measures awareness of rights , the protection of their own interests and contain sites ' along the famous ' behavior to occur.